Genius Sports announced Monday that it has secured a new official data, live streaming and fan engagement agreement with online sports betting and gaming brand Betway.
This new agreement provides Betway with Genius Sports’ LiveData and LiveTrading solutions, offering real-time data and accurate pricing for the NFL and NCAA, along with English Premier League and Euroleague basketball from its existing long-term partnership.
Licensed in five U.S. states, Super Group’s Betway will have access to Genius Sports’ full suite of NFL products, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data.
Betway will become the most recent sportsbook to implement Genius Sports’ live streaming service, which offers low-latency broadcasts of multiple sports and thousands of events per year, including live NFL broadcasts to customers outside the United States.
To help attract, engage and retain Betway’s global customers, Genius Sports will provide its customized digital and free-to-play marketing tools. Betway will be able to run highly segmented, data-driven campaigns across display, video and online TV to increase engagement levels and reduce the cost of acquisition.
In an official press release, Betway CEO Anthony Werkman commented on this new agreement and said, “We are delighted to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them. As our brand continues to grow globally, we are constantly looking for new ways to enhance the Betway customer experience, and this data and technology delivers. We look forward to continuing our great partnership with Genius Sports through this latest agreement.”
Genius Sports CEO Mark Locke added: “As one of our long-term official data partners, Betway has always invested in a world-class product for its customers around the world. The Betway brand is growing rapidly in the U.S. and we are delighted to help accelerate this expansion with our premium official data for sports betting, live streaming and fan engagement solutions.”