Multi-channel sports betting operator BetPlay has become the Official Betting Partner of the National Basketball Association (NBA) in Colombia, the sports entity announced this week.
As part of the strategic agreement, BetPlay and the NBA will provide unique gaming experiences, promotions, products and content for fans of the U.S. league in Colombia through the betting site’s retail and online offerings.
“The NBA has an incredibly enthusiastic fan base here in Colombia and we are thrilled to partner with the best basketball league in the world,” said German Segura, CEO of Business Broker, BetPlay. “As an official partner, we look forward to leveraging the NBA’s continued commitment to generating excitement for the game of basketball in Latin America,” he added.
The bookmaker will also be featured in the South American country through the NBA’s digital and social media platforms, including featuring localized content on its Facebook pages and offering fans the option to view BetPlay odds on the NBA.com site and app. In addition, BetPlay will be the presenting partner for a localized version of NBA Pick’Em: Bracket Challenge, one of the NBA’s free prediction games.
“We couldn’t be more excited to partner with BetPlay as we continue to engage our passionate fans in Colombia and enhance the ways in which they consume the NBA,” stated NBA Associate Vice President of Fantasy & Gaming International Kuljeet Sindhar. “As the gaming landscape continues to grow, we look forward to working in partnership with BetPlay to provide new opportunities for local fans to showcase their interest in their favorite players and teams,” he said.
BetPlay will use official NBA betting data, statistics and branding on its betting platform in Colombia. Together with the partnership they will also promote responsible betting and collaborate on best practices to protect the integrity of NBA games.
The agreement will build on BetPlay’s existing NBA offerings, including the 24/7 virtual sports betting game “NBA Last 60,” which allows fans in Colombia and around the world to experience the excitement of the league through highlights of the latest NBA games.