In line with its growth strategy in Latin America, Betsson continues to strengthen its presence in the continent through partnerships with local operators. In this case, together with Casino de Victoria it began operating its license for both the province and the city of Buenos Aires.
“While the land-based gaming market is very mature in Argentina, online gaming is still relatively new and, therefore, represents an important potential for Betsson in the country”, highlighted from the company.
For the Argentine market, Betsson has partnered with Casino de Victoria, a land-based gaming operator in Argentina that is part of the Mautone Group. “Betsson’s ambition is to become a leader in the fast-growing online market by combining Betsson’s digital expertise and technical platform with Casino de Victoria’s local market experience,” they stressed.
Betsson.com.ar (Buenos Aires City) and Betsson.bet.ar (Buenos Aires Province) are already operational, offering online sports betting (both pre-match and live), slots, table games and horse racing.
“The launch in Argentina signifies another milestone in Latin America and further strengthens Betsson’s market presence in the region. The license for the Province of Buenos Aires, together with the license for the City of Buenos Aires, consolidates our regional position. Latin America is a strategically important region, where we are performing well and we have great ambitions for the future in Argentina,” explained Pontus Lindwall, CEO of Betsson AB.
Betsson launched its operation in the Province of Buenos Aires on January 6, 2022, after obtaining the license granted by the Instituto Provincial de Loteria y Casinos (IPLyC). In turn, operations in the City of Buenos Aires began on January 17, based on the license granted by the City Lottery (LOTBA).
“Betsson’s vision is to provide the best customer experience in the industry. Betsson’s Argentine offering is built on its robust technology platform, which features its own sports betting house, a broad portfolio of casino games and innovative features, aimed at providing a competitive gaming experience,” they concluded.